I. THE HISTORICO-CULTURAL BASES OF RUSSIA
- The czars’ era.
- The Bolshevik Revolution.
- The communism as the form of government of the Soviet Union.
- The glaznost, perestroika, and the ouskorénié during the transition to the market economy.
- The legacy of communism in a transitional regime (belated delivery of commodities, poor and lack of services, kickbacks etc…)
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- The conflict between proponents and opponents of the liberal model.
- The Russians in search of landmarks in a society without limits : two examples of return to the roots : the typical bistros in Moscow (selling zakuskis, appetizers and pirochkis) and the huge investments in renovation of religious buildings.
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II. THE PSYCHOLOGY OF THE RUSSIANS
- The literary background of the Russian mindset : Chekhov, Pushkin, Dostoevsky, Berdiaiev and Andreev.
- The psychological characteristics of the Russians: Introverted, emotional and moody
- The sense of sacred in orthodox religion.
- The search for the absolute.
- Patients but not on time.
- Unhappy and worried about the tragedy of existence.
- The eulogy of the homeland/hinterland (the Datcha) in the Russian soul.
- The heterogeneous profile of the "upstarts" or “new riches” between tradition and American mercantilism.
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III. HOW TO WORK IN A SYNERGIC MANNER WITH THE RUSSIANS ?
- The Russian emotional logic of “gut-feelings”.
- The socio-centrism of Russians.
- One of the keys to succeed in doing business with your Russian partners : the socialization.
- The importance of celebrating events (birthdays, departures or arrivals to/from abroad) with your Russian colleagues.
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IV. HELPFUL TIPS FOR A SUCCESSFUL BUSINESS TRAVEL AND YOUR RELATIONSHIPS IN RUSSIA
- How to identify the ‘anti-zapadnik(s)’ in dealing with the Russians?
- Who are the ‘inter-devotchka’ and how to manage them ?
- How to thwart the low-key approach strategies coming from your Russian counterparts ?
- The traps of : credit-cards, bribery, underground markets, taxi-drivers, nightclubs...
- Meeting in style : art performances (opera, theater, concerts, museums), emotional and relational intelligence with the Russians.
- What to say / not to say, to do / not to do during your relationships with the Russians ?
- What kind of gifts are appropriate to offer to your business partners in Russia ?
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