How to avoid “blunders” and beat the traps in dealing with the Japanese

• The various dimensions of the Japanese culture.
• The differences between Japanese and European management.
• The group decision-making process (nemawashi) and the concept of 'mass elite’.
• Quality circles and the quest for improvement (kaizen).

• How to communicate with the Japanese respecting their sense of honour and decipher their ambiguous answers?
• The silent language, the subtle signs and the art of secrecy.

• The importance of favours and gifts during the business relationships.
• The difference between a verbal agreement and a written contract.
• The six characteristics of the winning attitude with Japanese customers : consideration, humility, fidelity, ‘gaman’, ‘naniwabushi’ and ‘giri’.
• The socialization as a condition of a successful co-operation with the Japanese : the role of "nomiya", yukaku "(red-light districts) and" onsen "(spa) in their business.
• Organizing a business travel to Japan : tips and pitfalls to avoid.
• Daily life in Japan : how to find one’s bearings in a such complex environment?

• Twenty successful cases of locations of small & middle sized companies in Japan : analysis and review.
• Best-addresses of "Sogo-Sosha" and websites for exporting to Japan